The body of your release should be more than one paragraph. It is very important to maintain factual accuracy, make sure you are cleared to use quotes or information about businesses, and most importantly have an angle that will appeal to readers and journalists often by connecting your release to current events or issues.
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Have him say something memorable and personal, if possible.
There should never be any "We did this" or "I think that" written in the body of a good press release — you have to imagine that someone else is telling your story at all times.
The final paragraph should restate and summarize the key points of your release. Body — further explanation, statistics, background, or other details relevant to the news. Boilerplate — generally a short "about" section, providing independent background on the issuing company, organization, or individual.
In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Get the message of your press release out quickly. However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire.
VNRs can be turned into podcasts then posted onto newswires. Press releases are a presentation of facts, written for journalists in the hope it gets published. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
I always appreciate your positive input, so we can help as many other arts professionals and creatives as possible.
As with most good writing, shorter is usually better. Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Every press release has a basic structure: Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement.
These have been built over the years from the days when I was the writer presenting to my editors. Use the press release as a sales tool.
Send them something personal. It started like this names crossed out to protect the guilty: If they do, then the agency or client that sent the release may blacklist them.
In the digital ageconsumers want to get their information instantly and this puts pressure on media companies to output as much material as possible. Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page.
You see, although press releases are promotional, they are not advertisements — they are a presentation of facts, so keep it factual and use objective copy at all times.
Recently, many broadcast news outlets have discouraged the use of VNRs. There is a source of natural color that cannot be replicated: They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media.
Quantify your argument and it will become much more compelling. More than likely, someone has already composed a press release on the same topic that you can use for inspiration.
This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space. In other countries, other means of indicating the end of the release may be used, such as the text "ends".
Close — in North America, traditionally the symbol "" appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended.
The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Exclusive XXXXXX — a hilarious new company with gift cards and merchandise to make even the angriest woman break into a hearty chuckle.
Dateline — contains the release date and usually the originating city of the press release.Excellent support provided by one person all the way and good prices Kara C 19 Jun Click the icon to see the sample press release.
But first, scroll down for press release formatting tips. Press release writing is definitely not easy. The title of your press release is the first thing a journalist will see, so make sure it's concise, enticing and gives a good overview of your story.
How to write an effective press release. Lorraine Forrest-Turner. Lorraine Forrest-Turner. PRO. In these instances, the style is often changed from the third to the first person.
Step-by-step guide to writing a press release 1. Make sure you have a newsworthy story. A news or press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to a news reader, or the media, for the purpose.
Jun 09, · Edit Article How to Write a Press Release. Three Methods: Sample Press Releases Making it Pop Mastering the Format Community Q&A Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from%(59).
"The remainder of the press release is kind of fleshing out the story. But the main story has to get across in the first paragraph." The old standard is that a release should be similar to a story.Download